03 — MCN & Creators
This is the third key — the one most of our industry does not hold.
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Live Studios · Talent
In roughly 500 m² in Monterrey, ten studios of about 20 m² each run on a full schedule. Soundproofing, lighting, equipment and connectivity are already in place, so a creator walks in and goes live at no cost to themselves.
Platforms settle gifting, subscriptions and ad revenue to the company, and the company splits it with the creator by tier. Two models run side by side: contracted hosts on a base salary plus commission, and resident creators on a pure revenue share.
The best live studio
is not necessarily our own.
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